Social Customer Relationship Management (Social CRM)

Social customer relationship management (social CRM) refers to the use of social media and social media techniques to engage a business’s customer base. Social CRM is seen as a customer-centric approach to providing service and product support, raising brand awareness, marketing products and creating a community. The interaction with the customer via social CRM is believed to help companies more clearly understand customer needs and deliver superior products and services.

Social CRM is still more of a buzzword than a concrete concept. It is seen as the next step in the evolution of social media marketing where, instead of simply focusing on sales, a company can engage the customer and get direct feedback that will improve the business. As customers see their feedback implemented by the company, they will feel more strongly about the product or service, thus becoming brand advocates for the company.

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  2. Very nice and amazing blog you have written please keep updating such blogs so that we can get relevant knowledge about the product. CRM is one of the best service that can help to convert small business into a brand. If you are also looking for such services you can visit us at CRM For Small Business

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  3. I Like to add one more important thing here, Global Customer Relationship Management Market is projected to grow up to USD 113.19billion by 2027 growing at a CAGR of 12.83% during the forecasting period 2021-2027.

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  4. Keep up the good work; this is a very valuable post for someone who is new to CRM development and is learning the fundamentals.

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