In 2019, the public cloud computing market is set to reach $258 billion (USD). Amazon Web Services(AWS) is dominating this industry with a 32% share. Its competitors are lagging behind, with just 16.8% for Microsoft Azure, and 8.5% for Google Cloud computing services.
However, these numbers may change in the near future. (Read Cloud Computing Why: the Buzz?)
Cloud adoption is becoming an horizontal transformation that does not involve large corporations alone. With 57% of the global spending on public cloud services, the U.S. still remain the pace-setter in cloud adoption.
However, more small to medium-sized businesses (SMBs) are forming their presence online not just in the U.S. but in most other highly-developed countries as well.
For example, in Canada, which is the country with the highest Internet penetration among G20 nations, 97% of enterprises plan on increasing their technology investment. Cloud services are particularly appealing to SMBs as they're highly scalable and do not require huge capitals to implement the digital transformation.
Unsurprisingly, AWS is the favorite cloud services provider of SMBs with rate a 53% adoptioate.
However, this rate actually dropped from 60% in 2018, showing a significant negative trend which may be interpreted in many ways - the first of which may be Azure increased popularity. Microsoft's cloud service rose from 32% to 41% during the same period, in fact.
This info may be somewhat misleading though, as AWS saw 2019 as an "investment year" and focused on implementing new technologies in all verticals - such as machine learning analytics, augmented reality, artificial intelligence, Internet of Things, serverless implementation and much more.
So far, so cool. In fact, after earning more than $7.6 billion in Q1 (more than twice of the $3.4 billion earned by Azure), AWS grew by 45% in Q4. And judging by its plans, AWS can quickly become a threat to Oracle on databases as well.
The top reason for cloud adoption still is providing data access from anywhere - a trend that matches perfectly our social technological evolution. In our highly interconnected society, we want access to technology at any time, from any place.
AWS attracts more than half (52%) of the early-stage cloud users, so it will likely get back all his positions as new companies of all sizes keep jumping on the cloud bandwagon. Other sectors that are likely to grow are Docker containers, whose adoption increased from 49% to 57% this year.
As Docker orchestration tools as Kubernetes are becoming more popular as well with a growth of 27% in 2019 from 48% in 2018, this trend is going to spike in the upcoming period.
The AWS container services' adoption didn't change this year (a flat 44%), while Azure Container Service is trying to bridge the gap with a 8% increase (from 20% to 28% between 2018 and 2019).
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