Consumer to Business to Consumer (C2B2C)

Consumer to business to consumer (C2B2C) is a business model that is commonly associated with e-commerce transactions. In C2B2L, a business acts as an intermediary between two consumers who exchange goods. This exchange is a business transaction in which one of the individuals acts as a seller and the other acts as a buyer.

C2B2C is a common model online, where many sites provide a platform over which two parties can conduct business with each other.

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